What is SEO | Search Engine Optimization ? - All About Blogging

 Search Engine Optimization (SEO)

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SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular with user search queries. As a consequence, search engines rank them better. 

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.  

How do search engines work?

Search engines are like libraries for the digital age. Instead of storing copies of books, they keep copies of web pages. When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results. 

Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.

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Here's a short glossary of important terms used in this SEO:

• Index - Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it and adds it to the index: Google indexed several pages on my site today.
• Crawl - The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).
• Crawler - Automated software that crawls (fetches) pages from the web and indexes them.
• Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly.
• SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

As you can see, the foundation of good SEO begins with ensuring crawl accessibility and moves up from there.

 

Maslow's hierarchy of needs is the theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. 

 

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